Helpful Statistics for Advertising with CARM

Here is some helpful information about CARM's visitors and traffic sources.1

Average Daily CARM New and Returning Visitor Statistics

1. Page Views – 44,000
2. Unique Visitors – 28,000
3. Pageviews Per Visitor – 3.03 pages
4. Time on Site – 3 minutes 41 seconds
   1. New – 2 minutes 54 seconds per visit
   2. Returning – 5 minutes 32 seconds per visit
5. Bounce Rate – 61.50%
6. New Visits – 70.49%
7. Sex
   
   1. Male – 78.26%
   2. Female – 21.74%
8. Age
   
   1. 12-17 – 10.14%
   2. 18-34 – 53.62%
   3. 35-49 – 21.74%
   4. 50+ – 14.49%
9. Location
   
   1. United States – 72.41%
   2. United Kingdom – 5.34%
   3. Canada – 4.96%
   4. Australia – 2.73%
   5. All Other Countries – < 2%

Visitor Information: New vs. Returning Visitors

1. Percentage
   1. New – 70.49%
   2. Returning – 29.51%
2. Average Time on Site
   1. New – 2 minutes 54 seconds per visit
   2. Returning – 5 minutes 32 seconds per visit
3. Pages Per Visit
   1. New – 2.68 pages per visit
   2. Returning – 3.86 pages per visit
4. Bounce Rate
   1. New – 69.46% per visit
   2. Returning – 42.49% per visit

Traffic Sources

1. Traffic Sources
   1. Direct Traffic – 19.36%
   2. Referring Sites – 15.07%
   3. Search Engines – 65.57%
2. Top Traffic Sources Sites (Search Engines, Direct, and Referral)
   1. Google – 56.17%
   2. Direct CARM.org – 19.36%
   3. Referral – 5.53%
   4. Yahoo – 5.44%
   5. AOL – 1.04%
3. Keywords for Traffic to CARM
   1. CARM – 4.76%
   2. All other – < 1%
4. Search Engines (Search Engines Only)
   1. Google – 85.66%
   2. Yahoo – 8.30%
   3. Others – < 2%
5. Internet Browser
   1. Internet Explorer – 58.63%
   2. Firefox – 30.24%
   3. Safari – 6.39%
   4. Others – < 2%

• 1. The following information (with the exception of sex and age) was compiled on June 15th, 2009 from data via Google Analytics dating February 11th, 2009 through June 15th, 2009.  The reason that the data starts in February is that our Google Analytics data is not available before February 2009 since we launched a newer version of the CARM.org website in February of 2009.