LDS, of course, is short for the Church of Jesus Christ of latter-day Saints. The LDS church is making a concerted effort to dominate the Internet search engines. As the LDS Church knows, there is a lot of critical material out there. So, Mormon missionaries, Mormon colleges, Mormon blogs, etc., are being urged to write as much as they can on the Internet, so that terms, such as LDS, Mormon, Mormonism, Joseph Smith, etc., when searched on, will list websites favorable to Mormonism. In other words, they're trying to flood the Internet with pro-Mormon information. Of course, the problem with this is that the truth will not be told.
The Church of Jesus Christ of latter-day Saints, the LDS Church, is not Christian. It uses Christian words and Christian ideas, but it changes the meaning of the words and alters those ideas. So, instead of God being the eternal God, the Mormonism God is an exalted man from another planet. Instead of Jesus being the creator of the universe (Col. 1:15-17), Jesus is the product of sexual relations between God and his goddess wife. Of course, when the LDS Church represents itself, it does not represent these "deeper" truths. Instead, they try to appear evangelical all the while hiding beneath the surface these unbiblical and false teachings.
So, Christians need to do the same thing. Christians need to flood the Internet with material defending the truth and exposing the errors of Mormonism. We need to make sure that when the terms LDS, Mormon, Church of Jesus Christ of latter-day Saints are put into search engines, that a fair representation of information is presented--not just the pro-Mormon propaganda produced by the LDS Church.
On the other hand, this is a good thing because it means the Internet is doing damage to the Mormon church. The Church of Jesus Christ of Latter-day Saints does not want a full disclosure of its history, its altered Scriptures, its false prophecies, the dubious character of Joseph Smith, or the wacko quotes and teachings from so many of its prophets to be exposed on the Internet. So, the LDS Church is now trying to dominate the Internet with pro-Mormon material.
Don't be misled. When the Mormon missionaries come to your door and tell you that they are the restored church, don't believe them. All the non-Christian cults say that the truth was lost, and that their prophet, person, or organization is the restoration of true biblical Christianity. But, the truth is they are not restoring anything. They are furthering the lies of the enemy and teaching a false gospel.